Help visitors turn a Mystic plan into a visit.
A Downtown-first pilot designed to match approved business stories and experiences with relevant visitor plans.
What an approved pilot may include
A useful visitor story, built with the owner
Approved profile
Confirmed details, imagery, official links, and the visitor context your business serves.
Relevant itineraries
Consideration for journeys where the business is genuinely useful. Placement is never guaranteed.
Owner-approved experience
A specific offer or experience shaped and approved by the owner before it is shown.
Reusable story
A short captioned video or audio concept that can be reused across suitable visitor touchpoints.
Practical reporting
Recorded website actions, plus actual redemptions when an owner has a reliable way to record them.
Clear disclosure
Sponsored placement is identified and kept separate from independent editorial ranking.
Downtown first
Four visitor contexts, one bounded pilot
The first walkable concept centers on Downtown. Other areas are planning contexts only; no venue or area partnership is implied.
Downtown
Initial walkable pilot focus.
Seaport area
Future planning context.
Aquarium area
Future planning context.
Olde Mistick Village
Future planning context.
A short, useful moment before the next stop.
Rich-media example
A story visitors choose to open
“You have an hour before dinner. Here is one nearby stop that fits the pace of your afternoon, with the official details when you are ready.”
Available concept: visitors open a browser experience from a QR code or manually choose an area.
Planned, not active: native location-triggered media would require visitor permission and tested behavior on supported devices.
Separate campaign: geographic advertising is independently funded and is not the same as the visitor experience.
Local planning tool
Build a pilot brief
Choose four planning details. This tool collects no name, contact information, or free text, and nothing is sent or saved.
Draft — not submitted
Downtown dining pilot brief
Downtown dining concept focused on weekday discovery. Preferred format: captioned video.
Draft deliverables
- An approved business profile using confirmed details, imagery, links, and visitor context.
- Inclusion for consideration in relevant Downtown visitor itineraries; placement is editorial, not guaranteed.
- One owner-approved offer or experience concept, with no discount or result assumed.
- One reusable, captioned short-video concept built from owner-approved details and media.
- A reporting summary of recorded website actions and owner-verified redemptions, when available.
Measurement suggestions
- • Follow the measurement ladder: view → save → official link or directions → owner-verified redemption.
- • Compare views, saves, official-link or directions actions, and any owner-recorded weekday redemptions.
- • Treat directions clicks as intent, not proof of a physical visit.
Measurement ladder
Useful signals, without pretending a click is a visit
View → save → official link or directions → owner-verified redemption. Directions clicks show intent, not a confirmed physical visit. Optional email updates are a future possibility and are not active.